As the son of profoundly deaf parents and with British Sign Language (BSL) being my first language, I was honored to create the BSL translation for the video "Cure For Me" by Aurora.
Decca / Universal records.
It was inspiring to work on a project that aimed to make music more accessible to the deaf community. We wanted to ensure that every viewer, regardless of their hearing ability, could enjoy Aurora's beautiful music and message.
Translating the lyrics and choreography into BSL required a deep understanding of the nuances of both the language and the music. We worked hard to create a translation that was faithful to the original message while also being visually stunning and engaging.
The final result was a beautiful and captivating music video that truly captured the spirit of the song. It was an incredible feeling to see our work bring joy and inspiration to the deaf community, and I'm proud to have been a part of this project.
As a person who is immersed in both the hearing and deaf worlds, it's important to me to help bridge the communication gap between the two. I believe that music is a universal language, and I'm passionate about making it accessible to everyone.
Overall, creating the BSL translation for "Cure For Me" by Aurora was an amazing experience. It's inspiring to see the music industry taking steps towards accessibility and inclusivity, and I'm grateful to have played a small part in this movement.